A custom CRM, built around how you actually sell.
A CRM made for your company, not a subscription you bend your process to fit. Clients, offers and conversations live in one place, with the stages and fields your team actually uses.
Why the spreadsheet stops working
Sales live in a spreadsheet, conversations in WhatsApp and email, offers in another folder. Ask who should have been called this week and the answer depends on who remembers.
Off-the-shelf CRMs promise to fix that, but arrive with hundreds of fields designed for other companies. Two months in, the team fills three fields out of ten and the rest stay empty.
What we build
We start from your real process: how a prospect comes in, what steps follow, who decides, what happens after signing. We model exactly those steps, with the names your team uses.
The result is a web app your team reaches from the office or from the field, with role-based access, full history per client, and the reports you actually ask for every month.
What a custom CRM includes
Sales pipeline
Prospects, offers, statuses and deadlines, visible to the whole team.
Client records
Conversation history, contracts, invoices and contacts, on a single record.
Automations
Follow-up reminders, emails on status change, alerts when an offer sits too long.
Integrations
Invoicing (SmartBill, Oblio), email, WhatsApp, imports from Excel or from other systems.
Reports
Conversion per stage, response times, volume per agent. If it matters, it is graphed.
Roles & audit
Team roles, change history, export any time. The data stays yours.
Proof, not promises
We use our own CRM daily: an internal system that turns scraped prospects into booked calls, built on Angular, Spring Boot and Postgres. The same stack we propose for yours.
For clients we have shipped private platforms with authentication, roles and internal admin tools, like the Elisara platform.
How we work
Understand the process
One hour on how you sell today. We leave with the list of steps, roles and reports.
Prototype in weeks, not months
You get a working first version early, and we use it to correct course.
Deliver in stages
Visible progress every week. We migrate your data from Excel or from the old CRM.
Maintain after launch
We monitor, fix and extend. Shipping is 40% of the job; the rest is keeping it running cleanly for years.
Frequent questions
What is a custom CRM?
How much does a custom CRM cost?
How long does implementation take?
Isn't a ready-made CRM like Zoho or HubSpot simpler?
Can it integrate with invoicing and email?
Let's talk about your process.
Tell us how you sell today and what gets in the way. We will tell you honestly whether a custom CRM makes sense for you, or whether a ready-made one is enough.
Let's talk.
Tell us what you're trying to solve. We'll tell you if we're the right people, honestly.
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